Vitamin B12: DNA Creation, Improved Thinking and Verbal Reasoning

Welcome back everyone. Today we will talk about Vitamin B12.

Most of us are aware of Vitamin B12 through the VITAMIN B Complex supplement accompanied along with other Vitamin Bs


Before we get into vitamin B12, I would like to discuss one of the emails we received following our creativity crisis podcast.


The individual requested to be anonymous, but they had a very interesting question.


Their question was and quote:

“I went to university and graduated with a degree with a really high GPA. I have a job in my related field, that i enjoy. I often find myself thinking of various creative ideas that i could potentially start a business with, but i never seem to stick to one idea. I keep coming up new ideas, but I fail to execute any of them. I’m not sure where to start and what to do with wandering mind. Any suggestions?”


In our creativity crisis podcast, we discussed that one of the traits of creative people is that they have to come up with many ideas for one good idea to implement.


For Entrepreneurs and Creatives the easy part is to come up with an idea but the tough part is to follow through with the execution of that idea. That’s why we have such a high rate of business failures. It’s not because of the lack of ideas it’s because of the lack of follow through and persistence.


That’s why in this podcast we decided to take the Neuroscience approach vs the fluffy feel good stuff. We just wanted to identify the factors that are responsible for someone not following through, or failing to execute, and the mindset that caused their business to fail.


After reading numerous books on motivational speaking, inspiration and strategies. We figured that not all but most are like your morning coffee that make you feel good at the moment. But they don’t have any proven method that you can replicate within your life. That’s the thing with science it can be replicated, as long as you follow the required steps, you will have the same outcome as the person before you.


But for motivational books to work, you have to buy into their belief system and most of them are like a one pill approach. But real life applications and results vary from person to person and in very few cases leave any factual evidence.


So let’s take an example. Say you are super motivated and you just had an aha! moment that you can start a business of your own so you don’t have to work for anyone else. Or you can create something of value that others will pay you for. That’s great.

Now you went out and bought some books, youtube’d some business gurus, checked out a few podcasts and now you are inspired like there is no tomorrow.

Ideally the initial steps are to choose your name, website and logo. Those are fun parts but by the time you actually get to shipping your final product out you will have little to no motivation to do so.


Especially if you are a creative or a content creator then you might start running out of original things, then what? Well at this point most entrepreneurs and creatives try to go for mentors and courses.


The things they don’t know but someone else might, its like you didn’t get good enough sleep the night before and instead of recognizing the lack of sleep and maybe napping a bit you decide to blame things on work for making you tired.

That’s the same approach we take with our new businesses, we never really look deep enough at the causes and keep running to the gurus.

There is nothing wrong with the gurus but what is wrong is going to the wrong person seeking a totally different result. It’s like going to the optometrist to get your back fixed.

That’s the reason we share research with you so you can make an educated decision and identify your own problems and enhance your own performance.

Sorry for taking forever to answer the question and going on a tangent.


So vitamin B12 and all other supplements discussed in this podcast all have direct impact on either your motivation, mindset, mental clarity or overall well being not because we believe it, because it’s science and results can be replicated.


Here are a few FACTS about what happens when you are vitamin B12 deficient:

Symptoms of a deficiency often mimic those of dementia, such as memory loss, disorientation, and difficulty thinking and reasoning. It can be hard distinguishing deficiency from dementia, especially since older folks are at risk for both.

If Vitamin B12 persists for years, it  can cause severe, irreversible neurologic damage—like an inability to concentrate. Other permanent side effects include nerve damage, insomnia, erectile dysfunction, even difficulty with bowel

More than a couple of drinks a week can even reduce the absorption of vitamin B12 because B12 gets is stored in the liver, and alcohol consumption can impair liver function and deplete B12 stores or make it harder for the liver to use it.


As athletes, creative and entrepreneurs our brain and body are the best things we have. Even if we fail at one venture or competition  we can still have chance for another comeback as long as our cognitive abilities are in their prime.


Few facts about Vitamin B12

  • Vitamin B12 is a powerhouse supplement, because it even helps create DNA,
  • it is crucial for Brain function, boosts Immune systems and creates new blood cells.
  • Vitamin B12 deficiencies are found mostly in vegan or vegetarians because most of the vitamin B12 is found in meats and dairy products. If you are over 50 and feel exhausted, rapid heartbeats and brain fog there are chances you are vitamin B12 deficient.
  • As you age your stomach produces less acid and acid is critical for Vitamin B12 absorption.


If you are experiencing cognitive decline then as a first step you should get tested for vitamin B12 deficiency.


How to:


Unlike fat-soluble vitamins that accumulate in your body and can have side effects in excess, B12 is a water-soluble vitamin, meaning your body only absorbs a small amount and the rest is excreted.


Supplementation of vitamin B12 tends to be around 1,000 mcg (1mg) of supplemental vitamin B12 that you can buy over the counter. Even though it is a safe vitamin, please consult a licensed physician before taking any medications or unsure about the dosage.


List of B12 rich foods.  

Micrograms (mcg)

per serving

Percent DV*
Clams, cooked, 3 ounces 84.1 1,402
Liver, beef, cooked, 3 ounces 70.7 1,178
Breakfast cereals, fortified with 100% of the DV for vitamin B12, 1 serving 6.0 100
Trout, rainbow, wild, cooked, 3 ounces 5.4 90
Salmon, sockeye, cooked, 3 ounces 4.8 80
Trout, rainbow, farmed, cooked, 3 ounces 3.5 58
Tuna fish, light, canned in water, 3 ounces 2.5 42
Cheeseburger, double patty and bun, 1 sandwich 2.1 35
Haddock, cooked, 3 ounces 1.8 30
Breakfast cereals, fortified with 25% of the DV for vitamin B12, 1 serving 1.5 25
Beef, top sirloin, broiled, 3 ounces 1.4 23
Milk, low-fat, 1 cup 1.2 18
Yogurt, fruit, low-fat, 8 ounces 1.1 18
Cheese, Swiss, 1 ounce 0.9 15
Beef taco, 1 soft taco 0.9 15
Ham, cured, roasted, 3 ounces 0.6 10
Egg, whole, hard boiled, 1 large 0.6 10
Chicken, breast meat, roasted, 3 ounces 0.3 5

*DV = Daily Value. DVs were developed by the U.S. Food and Drug Administration (FDA) to help



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